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Star Jalsha lived up to be a harbinger of ‘change’ by delivering breakthrough content both in terms of genres like fantasy (Kiranmala), musicals (Gaane Opaare, Potol Kumar Gaanwala) and mythology (Bhakter Bhagobaan Sri Krishna) as differentiated iconic female characters like Jhilik (Maa), Baahaa (Ishti Kutum), Potol (Potol Kumar Gaanwala), Pakhi (Bojhena Sey Bojhena) and Joba (Ke Apon Ke Por). The Brand revitalised itself with a refresh campaign in 2012 with the reinforcement of the ‘Chalo Paltai’ tagline and an integrated marketing campaign to drive home Star Jalsha’s progressive storytelling credo. Through its gripping story-telling, it's iron willed iconic women characters and endearing narratives, superior production values, glamorous cast and first-time producers it became a way of life for Bengal at large, loved and lived by all. The channel, that is now synonymous to Bengali television, was launched on 8 th September 2008. Inspiring imaginations, celebrating life, and nurturing relationships, Star Jalsha, has changed the dynamics of entertainment in Bengal and is celebrating its anniversary of 10 glorious years of changing the very face of entertainment.